Research Reveals How HR Uses Social Media

Use a Staffing Strategy to Guide Staffing Decisions Use a Staffing Strategy to Guide Staffing Decisions
Research Reveals How HR Uses Social Media

By Jessica Miller-Merrell

I’m often asked about how human resource pros, recruiters, and talent management people are using or can use social media in the professional and corporate work environment. HR Toolbox recently unveiled a survey that provides some interesting insights into how the HR industry is using social media–and their findings might surprise you.

HR pros are using social media, nearly 83 percent of the 376 surveyed, to stay current on industry trends and keep up-to-date with their industry colleagues.

Another interesting finding is the use of social media to learn about human resource vendors and service providers. Thirty-seven percent of those surveyed are using social media to learn about HR-related products and services. These testimonials and engagements with social media go beyond the brochure once again either with the end user, industry expert, or HR vendor. All the more reason it’s important for HR service providers to be using social media to establish relationships, answer questions, and monitor the industry back channel.

Average social media consumption is in excess of 7.5 hours a week. Social media beat out traditional news publications like CNN and The Wall Street Journal in addition to HR vendor and service provider-generated whitepapers and webcast materials, further supporting my earlier statement of the importance of service providers to establish relationships on social media platforms and with online influencers. Bottom line is: people trust people they know either in person or online. Social media allows for a more personal connection with products, peers, and friends.


When I bought my iPhone, my world literally stopped. It changed my life. Eighty-six percent of those surveyed currently own a mobile device. Smartphones like Blackberry, Android, and iPhones have fueled the increase in popularity of the telecommuting workforce and have helped make the case for the importance of engagement and the rise of the smartphone. Almost 34 percent of HR Toolbox survey respondents planned on purchasing a new smartphone in the next six months.


It’s surveys like these that are extremely powerful in making the case for social media, not just within your human resource or recruiting department, but also your entire company. As HR begins to understand the benefits and importance that social media brings to the user, it’s safe to say that companies will continue to adopt more aggressive corporate social media integration strategies because of HR’s involvement with senior leaders, employee law, and the employee policy and procedure process.